Edge Report - Advertisers

This report is intended for Advertisers using Offer Wall.

Introduction

Offer Wall Edge Reports is an analytic reporting tool, based on the millions of events generated from Fyber's Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.

Edge Reports offer two different views:

Performance

  • Every action\revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to bid\targeting\offer creatives, impact the performance of your campaigns.

Billing

  • Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Edge Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Edge Report.

Group
Dimension
Description

Date / Time

Date

Day Level Only

Delivery

Offer Actual Position

The actual displayed positing of the offer in the container when it was presented

Demand

Affiliate Network Name

Legacy offer aggregators

Campaign ID

The campaign ID \ offer ID as defined by the advertiser in the Fyber system

Campaign Name

A campaign’s\ offer's unique identifier (string) as defined in Fyber’s systems

Campaign Title

A campaign’s\ offer's title as presented in OFW

Campaign Type

[CPI / CPE / CPL (also includes survey) / CPS (Sales)]

Demand Account Manager ID

Advertiser’s account manager ID as defined in Fyber’s systems

Demand Account Manager Name

Advertiser’s account manager name as defined in Fyber’s systems

Demand ID

Advertiser’s ID as defined in Fyber’s systems

Demand Name

Advertiser’s name

Dynamic Payout Enabled

[Yes / No]

Offer Task Type

Video View
Download / App Install
Survey Completion
Social Media Engagement Registration
Lead Generation
Mobile Subscription
Purchase / Payment required
Free Trial
In-App Action

Program ID

Advertiser’s app identifier as defined in Fyber’s systems

Program Name

Advertiser’s app name as defined in Fyber’s systems

Device

Device Manufacturer

Device manufacturer of the device on which the impression was served

Device OS

Device OS of the device on which the impression was served (Android/ IOS)

Device OS Version

Device OS version on which the impression was served

Engagement

Offer Completion Range

[up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up]

Inventory

App Store Name

Publisher's app name as can be found in app store

City

The city in which the impression was served

Country

The country in which the impression was served

Fyber Publisher App ID

Publisher’s app identifier as defined in the Fyber system

Fyber Publisher App Name

Publisher’s app name as defined in the Fyber system

Integration Type

AP / Mobile integration

Publisher Account Name

Publisher’s account name as defined in the Fyber system

Publisher App Bundle

Bundle ID from app store

Publisher App Store Category

Publisher’s app category information from app store.. Could be: sports, lifestyle, social…

Publisher ID

Publisher’s ID as defined in the Fyber system

System

Conversion Type

Organic or CS Generated

Edge Report Metrics

Group Name
Metric
Description
Formula

Delivery

Offer Avg. Position

The position the Offer received for each container impression, compared to the other offers

Offer Impressions

Individual offer impression count

Offer Unique Users

The count of an offer's unique impressions

Unique Offer Clicks

Unique device IDs that clicked offers

Unique Offer Impressions

The count of distinct offers presented on Offer Wall

Engagement

Conversions / Click Rate

Conversions / Impressions Rate

Offer Clicks

The clicks that takes the user to the app store/landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed.

Offer Completion Time

Average time to complete an offer

sum(time to convert) / sum( conversions)

Offer Conversions

Amount of conversions generated from offers

Offer CTR

Offers clicks (that forward user to task landing page) to impressions rate

offer click / offer imp

Offer Info Click

The initial clicks of the offer, which opens the offer info window. When using the Offer Wall API integration type, this will not be available

Offer Info CTR

The ratio of offer clicks to the total offer impressions

offer info click / offer imp

Offer Ticket Count

The number of reports per offer, generated by users

Revenue

Advertiser ARPU

Average advertiser gross per Offer unique users

sum(advertiser_gross) / sum(Offer Unique Users)

Advertiser CPA Bid

Advertiser's gross revenue per all conversions

sum(advertiser_gross) / sum(Conversions )

Advertiser Offer eCPM

Advertiser's gross revenue per thousand offer impressions

sum(advertiser_gross) / sum(offerImpressions)*1000

Advertiser Spend

The original bid value (Number of conversion * Advertiser Bid

sum(advertiser_gross)

Advertiser Spend per Container Impression

Advertiser's payment per container impression

sum(advertiser_gross) / sum(containerImpression)

Updated about 16 hours ago

Edge Report - Advertisers


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